NYC Insurance Brokerage

Protect What Matters Most

Personalized life, disability, health, and business insurance guidance for individuals, families, and businesses in New York.

Trusted by NYC families & businesses
Family protected by Bella Insurance

Insurance, made human.

Insurance can feel overwhelming. Bella Insurance makes it easier with clear guidance, personalized options, and support from start to finish.

1

Clear guidance

We translate the fine print into plain language.

2

Personalized options

Coverage tailored to your life and budget.

3

No pressure, ever

Honest advice — you decide what fits.

Wendi Hyde, Founder of Bella Insurance

"Insurance should feel human. My job is to listen first, then guide you to coverage that actually fits your life."

Wendi Hyde, Founder

Insurance Services

Comprehensive protection for every stage of life.

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What it covers

Term life, whole life, universal life, and final expense policies tailored to your stage of life.

Ideal for

Parents, spouses, homeowners with a mortgage, and anyone with people who depend on their income.

Why it matters

  • Tax-free payout to your beneficiaries
  • Lock in low rates while you're young and healthy
  • Some policies build cash value over time

What it covers

Short-term and long-term disability policies that replace a portion of your paycheck if you can't work.

Ideal for

Self-employed New Yorkers, professionals, and anyone whose family depends on their paycheck.

Why it matters

  • Replaces 50–70% of your income tax-free
  • Covers illness, not just accidents
  • Often more important than life insurance for working adults

What it covers

General liability, professional liability, workers' compensation, commercial property, and key-person coverage.

Ideal for

Restaurants, contractors, salons, consultants, retail shops, and growing NYC businesses.

Why it matters

  • Meet NY State and lease requirements
  • Protect your business from costly lawsuits
  • Bundled policies often save 10–25%

What it covers

Individual, family, marketplace (ACA), Medicare, and small group health plans through top NY carriers.

Ideal for

Freelancers, families between jobs, retirees approaching Medicare, and small business owners.

Why it matters

  • We check if you qualify for subsidies
  • Compare plans across multiple carriers
  • Help with claims and renewals year-round

What it covers

Accident, critical illness, cancer, hospital indemnity, and dental & vision plans.

Ideal for

Anyone with a high-deductible plan or family history of serious illness.

Why it matters

  • Cash paid directly to you, not the hospital
  • Affordable monthly premiums
  • Covers out-of-pocket costs your main plan won't

What it covers

A custom mix of life, disability, health, and supplemental coverage built around your family's goals.

Ideal for

Newlyweds, growing families, parents of young children, and multi-generational households.

Why it matters

  • One coordinated plan, not scattered policies
  • Reviewed yearly as your family changes
  • Bilingual guidance the whole family understands

Get a free, no-pressure quote.

Tell us a little about your needs and we'll get back to you within one business day with options that fit.

Prefer to pick a time? Book directly on the calendar